HERNDON, Va. (December 17, 2024) – The Concrete Masonry & Hardscapes Association

(CMHA) and Concrete Masonry Checkoff (CMC) are teaming up to host a first-of-its-kind Block

Promoters Conference March 4-5, 2025, in St. Louis, Missouri. The newfound educational

event—Building Blocks of Success: Promoting Concrete Masonry with Confidence—gives

industry professionals the tools and techniques they need to truly shine.

“This is a great opportunity for attendees to explore strategies for improving projects, build

valuable connections, and broaden their professional reach,” says Nick Lang, VP of Engineering

and Advocacy at CMHA. “We’ve all been to events that are too narrowly focused, or conversely,

too pie-in-the-sky. We’ve been very purposeful in our programming, and I think people will

appreciate being able to put these principles into practice right away,” said Lang.

For block producers, registration is free courtesy of CMC. “We felt it was important to make this

event as accessible as possible, and advancing industry education is one of our strategic

imperatives,” said Kim Spahn, CEO of CMC. The cost for associate CMHA members to attend

is $250.

The conference appeals to all skill and experience levels with an emphasis on developing

relationships with designers and leveraging Checkoff’s Block Design Collective resources and

tools to create a measurable impact. Sessions will cover both technical and sales-focused

topics, including:

• Understanding the Design Process

• Are Lunch ‘n Learns Still Relevant? Connecting with Designers

• Addressing First Cost: Is Masonry Really More Expensive?

• Concrete Masonry & Resilience

• Facilitated Industry Panel: Success Stories

• CMU and Carbon

• Innovate or Die: How is Masonry Innovating to Address Designer Needs?

For more information or to register for the conference, visit

www.masonryandhardscapes.org/block-promoters-conference/.

ABOUT THE CONCRETE MASONRY AND HARDSCAPES ASSOCIATION

CMHA is a trade association representing U.S. and Canadian producers and suppliers in the

concrete masonry and hardscape industry, as well as contractors of interlocking concrete

pavement and segmental retaining walls. It is dedicated to the advancement of these buildingsystems through research, promotion, education, and the development of manufacturing

guides, design codes and resources, testing standards, and construction practices.

ABOUT THE CONCRETE MASONRY CHECKOFF

The Concrete Masonry Checkoff (CMC) is an industry funded initiative to support education,

research and promotion of manufactured concrete masonry units in the United States. The

Concrete Checkoff Program is the first-ever Checkoff Program at the Department of Commerce.

For more information, visit https://www.concretemasonrycheckoff.org/