Privacy Policy

Effective Date: 15 September,2025

1. Introduction

This Privacy Policy explains how Beauty of Block, owned and operated by the Concrete Masonry Checkoff (“CMC,” “we,” “us,” or “our”), collects, uses, and shares information about you when you use our website and services. By using the Site, you consent to the practices described in this Policy. This Policy is subject to all applicable CMC policies, which apply in full.

2. Information We Collect

We collect the following types of information:

• Personal Information You Provide
  • Name, email address, phone number, mailing address.
  • Professional information such as job title, company name, industry category.
  • Any content you submit via forms, such as white paper requests, inquiries, or event registrations.
• Automatically Collected Information
  • IP address, browser type, operating system, referring URLs.
  • Data about your interactions with the Site (pages viewed, time on page, clicks, scroll depth).
  • Information gathered via Google Analytics and similar tracking tools.
• Cookies & Tracking Technologies
  • We use cookies, pixels, and other technologies to improve user experience, measure site performance, and deliver relevant content.

3. How We Use Your Information

We may use your information to:

• Provide and improve our content, features, and services.
• Respond to inquiries and fulfill requests.
• Send newsletters, updates, and promotional materials.
• Analyze usage patterns to optimize the Site.
• Comply with legal obligations.

3A. SMS/Text Messaging 

If you provide your mobile phone number and opt in, we may use it to send you SMS/text messages, which may include updates, promotional offers, and transactional notifications. 

• Consent: You will only receive SMS messages if you have opted in through our website, forms, or other sign-up methods. 

• Message Frequency & Costs: Message frequency may vary. Standard message and data rates may apply. 

• Opt-Out: You may opt out at any time by replying STOP to any message. After opting out, you may receive one final confirmation message. 

• Data Use & Sharing: We use your phone number only for SMS/text communication. We may share it with service providers who help us deliver messages, but we do not sell or rent your phone number to third parties. 

• Security: We take reasonable steps to protect your personal information, including your phone number, from unauthorized access or disclosure. 

4. Sharing Your Information

We may share your information:

• With CMC and its affiliates for operational purposes.
• With third-party service providers (e.g., analytics platforms, form processors, hosting providers) who assist us in running the Site.
• When required by law, regulation, or legal process.
• In connection with a business transfer (merger, acquisition, or sale of assets).

We do not sell your personal information.

5. Third-Party Tools & Plugins

We use tools such as Google Analytics to understand visitor behavior. These third parties may use cookies or similar technologies to collect information about your activities across different sites.

6. Data Retention

We retain personal information as long as necessary to fulfill the purposes described in this Policy or as required by law.

7. Your Rights

While our audience is U.S.-based, we respect privacy rights and provide:

• The ability to opt-out of marketing communications.
• Requests to access, update, or delete your personal information by contacting us at info@beautyofblock.com.
• State-specific rights as required under applicable laws (e.g., CCPA for California residents).

8. Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.

9. Children’s Privacy

The Site is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child under 13 has shared personal information with us, please let us know right away.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.

11. Contact Us

If you have questions or concerns, contact us at:
Concrete Masonry Checkoff Board 

7900 East Union Ave, Suite 1100 

Denver, CO 80237

Email: info@beautyofblock.com